Search Engine Marketing (SEM)
Search Engine Marketing (SEM) also known as pay-per-click (PPC) advertising is another method of online marketing. Through targeting strategic key words in any of the major search engines, your customers will see you provide a service in their area. This gives you an opportunity to let potential clients see your company message which can lead to immediate customer conversions.
There are strengths as well as pitfalls with SEM. Your business has built SEM campaigns so you understand the in-depth strategic management, updates and customization required to be successful. Maybe you are running the campaigns in-house, partnering with a search marketing firm, or just beginning to start a brand new campaign.
Have your PPC campaigns have reached a plateau? You have to invest more of your time and money to achieve the same volume. Perhaps you're trying to control spending, but are ending up losing your share of the pie to your competitors.
Texas Green can help your business jump start or supplement your search engine marketing campaign with PPC promotion. Pay-Per-Click campaigns can deliver fast results for industry specific terms. Plus it lets you target either a detailed or broad selection of key words focused to your geographic area and industry.
But a strong campaign requires expert and vigilant management to ensure you realize a profit and do not waste your money on non-conversion phrases. This is where Texas Green can help your business excel and achieve profits.